Silverwood Brands - Deferred Consideration; Director/PDMR Shareholding

16 July 2025

Silverwood Brands Plc

("Silverwood" or the "Company", together with its subsidiaries, the "Group")

Deferred Consideration Share Distribution; Director/PDMR Shareholding

Silverwood Brands plc (AQSE: SLWD), a holding company established to invest primarily in branded consumer businesses, announces that 1,049,050 ordinary shares of 10 pence each in the Company have been allotted as deferred consideration at a deemed price of 85p per share, in accordance with the terms of  the agreement for the acquisition of Balmonds Skincare Limited ("Balmonds") dated 14 June 2022 (the "Deferred Consideration Shares").

891,692 of the Deferred Consideration Shares have been allotted to Andrew Gerrie, a director of the Company, and his wife, Alison Hawksley. Following the issue of the Deferred Consideration Shares, Andrew Gerrie and Alison Hawksley are interested, jointly and individually, in a total of 9,779,629 Ordinary Shares, representing 22.46% of the Company's enlarged issued share capital.

Application will be made for the Deferred Consideration Shares to be admitted to trading on the Access Segment of the Aquis Growth Market and dealings in the Deferred Consideration Shares are expected to commence on 21 July 2025 ("Admission").

On Admission, the Deferred Consideration Shares will rank pari passu in all respects with the existing Ordinary Shares and will rank in full for all dividends and other distributions hereafter declared, paid or made on the ordinary share capital of the Company.

Paul Hodgins, Silverwood Director, said, "Over the last three years Balmonds has outperformed the minimum performance targets we set for their earnout. This is now the last compensation due for the acquisition of Balmonds, and we believe there remains significant potential to continue to grow the brand. Our partnership with Holland & Barrett remains strong. We are now in Boots, and we recently launched two new sunscreens for people with sensitive skin. Moreover, Balmonds has now sold more than 2 million pots of Skin Salvation since its introduction, proving the staying power and quality of our products."

Total Voting Rights

Following Admission, the Company's enlarged share capital will comprise 43,549,226 Ordinary Shares. The figure of 43,549,226 Ordinary Shares may be used by shareholders in the Company as the denominator for the calculation by which they may determine if they are required to notify their interest in, or a change in their overall interest in, the share capital of the Company under the Financial Conduct Authority's Disclosure and Transparency Rules.

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Market Abuse Regulation (MAR) Disclosure

This announcement contains inside information for the purposes of Article 7 of the Market Abuse Regulation EU 596/2014 as it forms part of retained EU law (as defined in the European Union (Withdrawal) Act 2018).

The Directors of the Company accept responsibility for the contents of this announcement.